Privacy Policy

1. Introduction

Welcome to Citadelm LLC. We are committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our landing page at https://www.citadelm.llc (the "Site") and express interest in our UK stock trading services. It also outlines your privacy rights under UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our Site, you consent to the practices described in this policy.

2.  Data Controller

The data controller responsible for your personal data is:
Citadelm LLC
400 Oxford St, London W1A 1AB, United Kingdom
citadel.llc@gmail.com
+44 20 7160 6238

3. Information We Collect

We may collect and process the following data about you:

  • Personal Data You Provide:  This includes information you enter on our forms, such as your name, email address, phone number, and financial information (e.g., investment experience, risk appetite) when you sign up for an account, request a demo, or download a guide.
  • Technical Data:  We automatically collect information when you visit our Site, such as your IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
  • Usage Data:  Information about how you use our Site, including the full URLs, clickstream to and through our Site, page response times, download errors, and page interaction information.
  • Marketing and Communications Data:  Your preferences in receiving marketing from us and your communication preferences.

4. How We Use Your Information (Purposes and Legal Basis)

We use your information based on the following legal grounds under UK GDPR:

Purpose
  • To provide you with information about our services and respond to your enquiries.
  • To administer and protect our business and this Site (including troubleshooting, data analysis, testing, and system maintenance).
  • To use data analytics to improve our Site, marketing, customer relationships, and experiences.
  • To send you marketing communications about our services, market news, and educational content, if you have consented.
  • To comply with our legal and regulatory obligations (e.g., anti-money laundering checks, record-keeping for the FCA).
Legal Basis
  • Necessary for our legitimate interest in growing our business and communicating with prospective clients.
  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security).
  • Necessary for our legitimate interests (to define types of customers for our services, to keep our Site updated and relevant).
  • Consent. You can withdraw your consent at any time.
  • Necessary to comply with a legal obligation.

5. Cookies and Similar Technologies

Our Site uses cookies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve our Site.

  • Essential Cookies: Required for the operation of our Site.
  • Analytical/Performance Cookies: Allow us to recognise and count the number of visitors and see how they move around our Site.
  • Targeting Cookies:  Record your visit to our Site, the pages you have visited, and the links you have followed.
    You can set your browser to refuse all or some browser cookies. However, if you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.

6.  How We Share Your Information

We may share your personal data with the following parties:
  • Service Providers: Third parties who provide services on our behalf, such as IT and system administration, hosting, analytics, marketing agencies, and customer support.
  • Professional Advisers: Including lawyers, bankers, auditors, and insurers.
  • Regulatory Authorities: Such as the Financial Conduct Authority (FCA) and HM Revenue & Customs (HMRC), where required by law.
  • Third Parties in Corporate Events: In connection with a merger, acquisition, or sale of all or a portion of our assets.
    We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. International Transfers

We may transfer your data outside the UK. If we do, we will ensure a similar degree of protection is afforded to it by using specific contracts approved for use in the UK which give personal data the same protection it has in the UK (Standard Contractual Clauses).

8. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees and partners who have a business need to know.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.
For example, we will retain data of prospective clients for marketing purposes for 24 months since your last interaction with us, unless you withdraw consent earlier. We are required by FCA rules to keep records of transactions for at least 5 years.

10. Your Legal Rights

Under UK data protection law, you have rights including:
  • The right to access – You have the right to request copies of your personal data.
  • The right to rectification – You have the right to request correction of inaccurate information.
  • The right to erasure – You have the right to request that we erase your personal data, in certain circumstances.
  • The right to object to processing – You have the right to object to our processing of your personal data, in certain circumstances.
  • The right to data portability – You have the right to request the transfer of your data to another organisation, or to you.
  • The right to withdraw consent – Where we rely on consent, you can withdraw it at any time.
    To exercise any of these rights, please contact us at [Data Protection Email/Address].

11. Changes to This Privacy Policy

We may update this policy from time to time. The updated version will be indicated by an updated “Last Updated” date. We will notify you of any material changes by email or a prominent notice on our Site.

12. How to Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
citadel.llc@gmail.com
400 Oxford St, London W1A 1AB, United Kingdom
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.